"I use själ skincare. It's the absolute best." - Sophie Dahl, Elle Magazine

"I just started using this moisturizer; I like that it feels fresh and not greasy." - Jessica Alba, InStyle

"I think it's one of the most comprehensive skincare lines out there, it's both hydrating and extremely refreshing. And very Moorish! The packaging reflects the creams aqueous nature and I think it's attractive to both men and women!" - Gucci Westman, celebrity make-up artist (clients include Drew Barrymore, Cameron Diaz, Julianne Moore)

"själ may be the Crème de la Mer of Gen-X." - City Magazine

"When I'm traveling a lot I like to use great products that really work and smell great, själ kura and cela creams are great products to keep your skin hydrated." - Helena Christensen, InStyle