After years of being skincare enthusiasts, mother and daughter, Karen and Kristin Petrovich, noticed skin care lines created all-too-detailed and often confusing regimens. There is little doubt these products claiming effectiveness do work, but the concept of extensive-line skincare seemed to be more for the benefit of the producer rather than the consumer.
Karen and Kristin searched for a skincare regimen that successfully addressed most concerns with only a minimal amount of products. They set to challenge the market by doing exactly that creating a holistic, fast, simple, yet effective regimen that really works to benefit the skin’s overall appearance and health. själ was created from decades of due diligence and extensive research sourced from around the globe.
To create the most comprehensive and well-rounded products on the market, Kristin and Karen decided to merge their personal interest/studies of Eastern and alternative medicines with Western biotechnology.
Karen and Kristin searched for a skincare regimen that successfully addressed most concerns with only a minimal amount of products. They set to challenge the market by doing exactly that creating a holistic, fast, simple, yet effective regimen that really works to benefit the skin’s overall appearance and health. själ was created from decades of due diligence and extensive research sourced from around the globe.
To create the most comprehensive and well-rounded products on the market, Kristin and Karen decided to merge their personal interest/studies of Eastern and alternative medicines with Western biotechnology.
