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To achieve this, they consulted with various experts ranging from research scientists, biologists, herbalists, nutritionists and spiritualists with intuitive vision. Additionally, they studied degenerative aging diseases such as diabetes, AIDS and cancer in their efforts to seek out the most cutting-edge and progressive ideas for healing, repair and anti-aging.

The själ team continues to consult with specialists in order to produce a well-balanced and effective end product. Both Western bio-sciences and Eastern medicines are accessed and blended to provide the formulaic knowledge base for the entire själ family of products. The premise is that the skincare market needs more than just a moisturizing cream as consumers are perpetually seeking a product, which can hold up against today’s toxic environment while nurturing the skin to the highest degree. By utilising the finest ingredients combined with the latest in bio-physics and bio-chemistry, själ has been able to identify the brand’s mission with over 100 ingredients and multiple formulation approaches which have been bound together to create a lifestyle product of both today and tomorrow’s generation.